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Benefits of S.E.O

Written by Amanda on May 04, 2020
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As a marketer that works with web developers daily, I know that content may not be top priority on their long list of to-do’s. However, for the success of a company, it is essential. If your team doesn’t have a designated marketing person or team, and you’re not a seasoned content creator, I have 3 letters for you to learn: S.E.O.

 

So what is SEO? It stands for search engine optimization. Basically this represents guidelines for gaining traffic to your website (or one you’ve been hired to create), and doing it organically. What is organic traffic? This is the results people see without being targeted, no paid ads, no cold calling - just desired results because your company offers something that they are interested in. 

 

Today’s market is extremely competitive, so it is important to take every step in making sure that your webpage stands out and is easy to find. Think about how you find information daily… how to make fried chicken? Where to get your car fixed? Or even when a new movie is being released? You search for it, online, right? 9 times out of 10, you’re probably going to run a search for it on a site like Google, right? Then, most likely, you’re going to click on one of the first couple results that pop up on your screen, because they include keywords relevant to the search that you performed. This is an example of SEO. You search for a term that is relevant or appears on a company’s website, and Google recognizes that term/phrase and yields the webpage to you as a result. Thus, increasing traffic for the website, and a lot of times, without any cost to them. 

 

Utilizing this idea, or service, is essential for any marketing department. Actually, according to a recent survey done by HubSpot, about 64% of marketers actively invest time in search engine optimization. So if you're not, you're falling behind. 

 

 Now that you have a basic understanding of what SEO is, we can talk about some of the benefits. 

 

1. Better PR

 

The better your SEO is, the more people that will see your company name pop up on their search engine results. While most companies, like CakeDC, offer specific services (and input specific keywords into ads), we have very detailed SEO streaming from our website so that we do not miss a potential client. It is the goal to be in the top 3 results of a search engine like Google.  

Even if someone is searching for something your company doesn’t offer, they may see you, remember you, and use you in the future. win-win. Start building your reputation! For example if you wanted to search for CakePHP web development, you may see:

 

 

2. Increased Traffic 

 

This is a no brainer. The more keywords that trigger your webpage at the top of consumer results, the more people that will click. This generates better quality leads, in my opinion. Things like cold calling, or cold emailing, while still effective, have become outdated. Inbound marketing compared to these avenues has produced better return, without becoming annoying to your potential leads. When you aim your focus on specific consumers looking for services that are related to your business, you can build better relationships. 

 

3. FREE

 

Perhaps the best benefit of SEO? The cost… or lack of cost. SEO gets clicks, and sales (we hope!) for the wonderful price of $0 per month. How? Well, Google’s organic rankings come from their algorithm, which determines which webpage’s information relates closely to the “searcher’s” inquiry. This can result from keywords coming from your web pages that may not be imputed on any sort of ads you may be running (we will talk about paid ads in a future blog). 

 

This doesn’t mean that getting a perfect SEO score (yes, you can test it) comes for free. It is important to have good content, detailed content, in all areas on your webpage. Make sure each page describes services you provide, or products that you sell, in great detail. Have pages for each option, and make it accessible like this:

 

 

 

It’s time to beat out the competition, are you ready? I first recommend seeing where you stand. There are a few tools you can use to test your SEO score. One example is: Woorank. I like this site because it gives you your score, shows the good, the bad, and the ugly. The tool also shows you what you can and should do to improve your SEO. You can try most tools for free, or get extra optimization help by paying a premium. 

 

Once you run a report, it’s time to get to work. Fix the issues, and constantly monitor your information. I do think it’s important to mention - don’t expect results to happen overnight, it can take up to 6 months for SEO strategies to yield return. If you’re like me, and impatient, just chill. Put the work in, and get the reward.

 

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CakePHP AI Integration: Build a CakePHP MCP Server with Claude

Learn how to build a CakePHP MCP server (local) for AI integration.

Intro

Unless your crew left you stranded on a desert island earlier this year, I'm sure you've heard about every big name in the industry integrating their applications and exposing their data to "agents". Model Context Protocol https://modelcontextprotocol.io/docs/getting-started/intro was created to define how the your application could interact and provide features to Agents. These features could be readonly, but also methods (or tools) to allow the Agent operate with your application, for example, creating orders, updating post titles, reordering invoices, or creating reports for your bookings. As a developer, this is a quick win! Providing access, even readonly, could expand the quality of the interaction between your users and your application. In my opinion, the benefits are: Agents deal with context very well, they can use the conversation history, and also extract required data to use the available tools. Agents can transform the data, providing "features" to your users that you didn't implement. For example building charts on the fly, or creating scripts to transform the data for another tool. Quickly after the publication of the MCP protocol, the PHP community started working on a standarized SDK to help with the implementation of MCP servers. Even if the SDK is in active development right now, we are going to explore it and build a local MCP server, connecting Claude Desktop to it. The idea behind the example is to open your application to Claude Desktop, so the Agent (Claude) can connect directly to your code using the specified tools. For production environments, there are many other considerations we should be handling, like authorization, rate limiting, data exchange and privacy, etc. We'll leave all these production grade issues for another day and jump into an example you can implement "today" in your CakePHP application. Development vs. Production: This tutorial focuses on a local development setup for your CakePHP MCP server. Production environments require additional considerations including:
  • Authentication and authorization
  • Rate limiting
  • Data privacy and security
  • Audit logging
  • Input validation and sanitization
  • Error handling and monitoring

What is a CakePHP MCP Server?

A CakePHP MCP server is a specialized implementation that allows AI agents like Claude to interact with your CakePHP application through the Model Context Protocol. This CakePHP AI integration creates a bridge between your application logic and AI capabilities, enabling:
  • Natural language interfaces for complex queries
  • Automated content generation and management
  • Real-time data analysis and reporting

Prerequisites

Before starting, ensure you have:
  • PHP 8.1 or higher
  • Composer
  • SQLite or MySQL
  • Claude Desktop (free tier available)

Step 1: Set Up the CakePHP CMS Application

We'll use the official CakePHP CMS tutorial. # Clone the repository git clone https://github.com/cakephp/cms-tutorial cd cms-tutorial # Install dependencies composer install # Run database migrations bin/cake migrations migrate # Start the development server bin/cake server

Create a Test User

  1. Navigate to http://localhost:8765/users/add
  2. Create a new user with your preferred email and password
  3. Log in at http://localhost:8765/users/login
  4. Verify you can create an article via http://localhost:8765/articles/add

Step 2: Install Claude Desktop

Download and install Claude Desktop from https://claude.com/download

Step 3: Install the CakePHP MCP Plugin

To build your CakePHP MCP server, install the MCP utility plugin and SDK in your CakePHP project: composer require cakedc/cakephp-mcp:dev-2.next-cake5 mcp/sdk:'dev-main#4b91567' Note: These packages are in active development.

Step 4: Create the CakePHP MCP Server Script

Create a new file bin/mcp to initialize your CakePHP MCP server: #!/usr/bin/env sh cd /absolute/path/to/your/cms-tutorial && php vendor/cakedc/cakephp-mcp/bin/mcp-server Important: Replace /absolute/path/to/your/cms-tutorial with your actual project path. For example: /home/user/cms-tutorial or C:\Users\YourName\cms-tutorial Make the script executable: chmod +x bin/mcp

Step 5: Create Your First CakePHP MCP Tool

Create the file: src/Mcp/Articles.php <?php namespace App\Mcp; use App\Model\Entity\Article; use Cake\ORM\Locator\LocatorAwareTrait; use Mcp\Capability\Attribute\McpTool; class Articles { use LocatorAwareTrait; #[McpTool(name: 'createArticle')] public function createArticle(string $title, string $body): array { try { $article = new Article([ 'title' => $title, 'body' => $body, 'user_id' => $this->fetchTable('Users')->find()->firstOrFail()->id, // a default user ID for simplicity ]); if (!$this->fetchTable('Articles')->save($article)) { return [ 'success' => false, 'message' => 'Failed to create article: ' . json_encode($article->getErrors()), ]; } return [ 'success' => true, 'message' => 'Article created successfully', ]; } catch (\Throwable $e) { return [ 'success' => false, 'message' => 'Exception to create article: ' . $e->getMessage(), ]; } } } The #[McpTool] Attribute: This PHP 8 attribute registers the method as an MCP tool that Claude can discover and use in your CakePHP AI integration. The name parameter defines how Claude will reference this tool. Simplified User Assignment: For demonstration purposes, we're using the first available user. In production CakePHP AI integrations, you'd implement proper user authentication and context.

Step 6: Configure Claude Desktop for CakePHP MCP Integration

Add your CakePHP MCP server to Claude Desktop's configuration:
  1. Open Claude Desktop
  2. Go to Settings → Developer → Edit Config
  3. Add your MCP server configuration:
{ "mcpServers": { "cakephp-cms": { "command": "/absolute/path/to/your/cms-tutorial/bin/mcp" } } }
  1. Save the configuration and restart Claude Desktop

Step 7: Test Your CakePHP AI Integration

Once Claude Desktop restarts, you should see your CakePHP MCP server connected:
  1. MCP Server Connected: Look for the server indicator in Claude Desktop showing your CakePHP MCP integration is active
  2. Available Tools: You can view available CakePHP MCP tools by clicking the tools icon
  3. The createArticle tool: Should appear in the list of available tools
  4. Now you can use the Claude Desktop prompt to generate articles, that will be saved directly into your CakePHP application!

Wrapping up

You've successfully built a CakePHP MCP server and implemented CakePHP AI integration with Claude! This Model Context Protocol CakePHP implementation opens up powerful possibilities for AI-enhanced user experiences and automation in your web applications.

Written by Jorge on November 07, 2025

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CakeFest 2025 Wrap Up

For years I have heard the team talk about Madrid being one of their favorite cities to visit, because they hosted CakeFest there more than a decade ago. I can now confirm… they were right! What a beautiful city. Another great CakeFest in the books… Thanks Madrid!   Not only are we coming down from the sugar high, but we are also honored to be celebrating 20 years of CakePHP. It was amazing to celebrate with the attendees (both physical and virtual). If you watched the cake ceremony, you saw just how emotional it made Larry to reminisce on the last 20 years. I do know one thing, CakePHP would not be where it is without the dedicated core, and community.    Speaking of the core, we had both Mark Scherer and Mark Story joining us as presenters this year. It is a highlight for our team to interact with them each year. I know a lot of the other members from the core team would have liked to join us as well, but we hope to see them soon. The hard work they put in day after day is unmatched, and often not recognized enough. It’s hard to put into words how grateful we are for this group of bakers.    Our event was 2 jam packed days of workshops and talk presentations, which you can now see a replay of on our YouTube channel (youtube.com/cakephp). We had presenters from Canada, Germany, India, Spain, USA, and more! This is one of my favorite parts about the CakePHP community, the diversity and representation from all over the world. When we come together in one room, with one common goal, it’s just magical. Aside from the conference itself, the attendees had a chance to network, mingle, and enjoy meals together as a group.  I could sense the excitement of what’s to come for a framework that is very much still alive. Speaking of which… spoiler alert: CakePHP 6 is coming. Check out the roadmap HERE.   I feel as though our team leaves the event each year with a smile on their face, and looking forward to the next. The events are growing each year, although we do like to keep the small group/intimate type of atmosphere. I am already getting messages about the location for next year, and I promise we will let you know as soon as we can (when we know!). In the meantime, start preparing your talks, and send us your location votes.   The ovens are heating up….

Written by Amanda on October 16, 2025

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Polymorphic Relationships in CakePHP: A Beginner's Guide

Have you ever wondered how to make one database table relate to multiple other tables? Imagine a comments table that needs to store comments for both articles and videos. How do you manage that without creating separate tables or complicated joins? The answer is a polymorphic relationship. It sounds fancy, but the idea is simple and super powerful.

What's a Polymorphic Relationship?

Think of it this way: instead of a single foreign key pointing to one specific table, a polymorphic relationship uses two columns to define the connection. Let's stick with our comments example. To link a comment to either an article or a video, your comments table would have these two special columns:
  1. foreign_id: This holds the ID of the related record (e.g., the id of an article or the id of a video).
  2. model_name: This stores the name of the model the comment belongs to (e.g., 'Articles' or 'Videos').
This flexible setup allows a single comment record to "morph" its relationship, pointing to different types of parent models. It's clean, efficient, and saves you from a lot of redundant code. It's not necessary for them to be called "foreign_id" and "model_name"; they could have other names (table, model, reference_key, model_id, etc.) as long as you maintain the intended function of each. Now, let's see how you can set this up in CakePHP 5 without breaking a sweat.

Making It Work in CakePHP 5

While some frameworks have built-in support for polymorphic relationships, CakePHP lets you create them just as easily using its powerful ORM (Object-Relational Mapper) associations. We'll use the conditions key to define the polymorphic link.

Step 1: Set Up Your Database

We'll use a simple schema with three tables: articles, videos, and comments. -- articles table CREATE TABLE articles ( id INT AUTO_INCREMENT PRIMARY KEY, title VARCHAR(255) ); -- videos table CREATE TABLE videos ( id INT AUTO_INCREMENT PRIMARY KEY, title VARCHAR(255) ); -- comments table CREATE TABLE comments ( id INT AUTO_INCREMENT PRIMARY KEY, content TEXT, foreign_id INT NOT NULL, model_name VARCHAR(50) NOT NULL ); Notice how the comments table has our special foreign_id and model_name columns.

Step 2: Configure Your Models in CakePHP

Now for the magic! We'll define the associations in our Table classes. ArticlesTable.php In this file, you'll tell the Articles model that it has many Comments, but with a specific condition. // src/Model/Table/ArticlesTable.php namespace App\Model\Table; use Cake\ORM\Table; class ArticlesTable extends Table { public function initialize(array $config): void { // ... $this->hasMany('Comments', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => self::class], // or 'Articles' 'dependent' => true, // Deletes comments if an article is deleted ]); } } Use self::class is a best practice in modern PHP, as it prevents bugs if you ever decide to rename your classes, and your IDE can auto-complete and check it for you VideosTable.php You'll do the same thing for the Videos model, but change the model_name condition. // src/Model/Table/VideosTable.php namespace App\Model\Table; use Cake\ORM\Table; class VideosTable extends Table { public function initialize(array $config): void { // ... $this->hasMany('Comments', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => self::class], // or 'Videos' 'dependent' => true, ]); } } CommentsTable.php This table is the owner of the polymorphic association. You can add associations here to easily access the related Article or Video from a Comment entity. // src/Model/Table/CommentsTable.php namespace App\Model\Table; use Cake\ORM\Table; class CommentsTable extends Table { public function initialize(array $config): void { // ... $this->belongsTo('Articles', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => \App\Model\Table\ArticlesTable::class], // or 'Articles' ]); $this->belongsTo('Videos', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => \App\Model\Table\VideosTable::class], // or 'Videos' ]); } }

Step 3: Using the Relationship

Now that everything is set up, you can fetch data as if it were a normal association. Fetching Comments for an Article: $article = $this->Articles->get(1, ['contain' => 'Comments']); // $article->comments will contain a list of comments for that article Creating a new Comment for a Video: $video = $this->Videos->get(2); $comment = $this->Comments->newEmptyEntity(); $comment->content = 'This is an awesome video!'; $comment->foreign_id = $video->id; $comment->model_name = \App\Model\Table\VideosTable::class; // or 'Videos' $this->Comments->save($comment); As you can see, the model_name and foreign_id fields are the secret sauce that makes this pattern work.

What About the Future? The Power of This Solution

Now that you've got comments working for both articles and videos, what if your app grows and you want to add comments to a new model, like Photos? With this polymorphic setup, the change is incredibly simple. You don't need to alter your comments table at all. All you have to do is: Create your photos table in the database. Add a new PhotosTable.php model. In the new PhotosTable's initialize() method, add the hasMany association, just like you did for Articles and Videos. // src/Model/Table/PhotosTable.php namespace App\Model\Table; use Cake\ORM\Table; class PhotosTable extends Table { public function initialize(array $config): void { // ... $this->hasMany('Comments', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => self::class], 'dependent' => true, ]); } } That's it! You've just extended your application's functionality with minimal effort. This demonstrates the true power of polymorphic relationships: a single, scalable solution that can easily adapt to your application's evolving needs. It's a key pattern for building flexible and maintainable software.

Conclusion

This approach is flexible, scalable, and a great way to keep your database schema simple. Now that you know the basics, you can start applying this pattern to more complex problems in your own CakePHP applications!

Written by Arodriguez on September 24, 2025

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